✴︎ more than a post: a campaign with character

CONTEXT

The Factory Network Agency thrives on creativity, collaboration, and an innovative spirit. This social media campaign was designed to reflect just that- giving audiences a behind-the-scenes look at the agency’s work, culture, and personality while reinforcing its expertise in creative services.

  • Playful marketing graphic featuring popcorn bursting against a warm terracotta background. Comic-style speech bubbles with exclamations 'WOW!', 'POW POW', and 'WHAM!' surround the popcorn cluster, along with minimalist white geometric accents. Bold white text at the bottom declares 'WE MAKE IT POP!' - visually representing how my design work creates engaging, attention-grabbing marketing that stands out while maintaining a clean, modern aesthetic.
  • Visual representation of a complex journey. A maze with gray walls and orange accents has a starting point marked by The Factory logo flag and numbered checkpoints 1-4.
  • The image shows a four-panel collage. Top left: white cupcake with a red cherry on an orange background. Top right: white donut with red sprinkles on an orange background. Bottom left: white test tube with red bubbles on an orange background. Bottom right: The Factory logo with the tagline 'Secret ingredient' on an orange background.
  • Image shows two phone screens, one with a speech bubble saying 'happy client happy us :)' and numerous yellow happy face emojis floating around.
  • Graphic of people standing on nodes connected by lines, illustrating networking, authentic connections, and exchange of ideas.
  • The image shows a white iceberg against a two-tone background (orange and teal). The word 'SUCCESS' is written above the iceberg. Lines extend from the iceberg to words like 'Strategy', 'Goals', 'Teamwork', 'Process', 'Creativity', and 'Research'.
  • Image shows 'THE FACTORY' logo in white lettering, illuminated by a spotlight on an orange background. Lines connect the logo to words like 'Trustworthy,' 'Authentic,' 'Responsive,' 'Transparent,' and 'Determined.
CHALLENGE

How do you showcase an agency’s creative expertise while keeping things fresh, engaging, and true to its personality? The goal was to highlight The Factory Network’s brand while staying true to its bold, fresh, and forward-thinking identity. The challenge was to balance playfulness with professionalism while ensuring that the content remained visually and conceptually compelling.

SOLUTION

I shaped both the visual direction and copywriting, ensuring a seamless blend of strategy, storytelling, and design. The goal? To craft a campaign that wasn’t just informative but also authentic, witty, and scroll-stopping. Instagram- where visual storytelling thrives- was the perfect playground.

This campaign wasn’t about showcasing projects; it was about telling a story- one that resonated, engaged, and stayed true to the agency’s DNA. The Factory Network isn’t your typical corporate agency. It’s bold, innovative, and refreshingly human- and that’s exactly what this campaign reflected.

Key takeaways:

  • Make it pop? More like boost clarity, guide attention, and create impact- because design isn’t about flashy colors; it’s about making the right things stand out.
  • We aim for the top. Not for the bragging rights, but because great work earns its place there.
  • The secret ingredient? That extra spark when talented people collaborate, create, and vibe in perfect sync.
  • Happy client, happy us? Almost. Happy users, happy client, happy us. Because great design starts with the people who use it.
  • Connection fuels creativity. Authentic interactions, idea exchanges, and strong networks make the magic happen.
  • Success = more than meets the eye. Strategy, goals, teamwork, process, creativity, and research all working together.
  • Our brand essence: authentic, trustworthy, responsive, transparent, determined.
DELIVERABLES
  • 7 social media posts;

PROJECT DETAILS

Project: marketing campaign

Client: The Factory Network Agency

Industry: Internal Communications / Employer Branding

Workspace: The Factory Network Agency

Date: 2019

Role: visual designer

Team: solo designer-me 👋

Project details

Project: marketing campaign

Client: The Factory Network Agency

Industry: Internal Communications / Employer Branding

Workspace: The Factory Network Agency

Date: 2019

Role: visual designer

Team: solo designer-me 👋

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