✴︎ transforming digital experiences for Poly

CONTEXT

This project was an opportunity to elevate Poly’s digital presence by developing a marketing campaign with a refined, cohesive, and impactful brand identity. The objective? To create a visually striking and highly functional digital experience that not only resonated with the audience but also aligned seamlessly with Poly’s branding. The landing page, along with the social media assets I designed, reinforced Poly’s brand identity through a strategic, clean, and sophisticated visual approach.

The campaign focused on promoting essential tools for the ultimate work-from-home (WFH) setup, highlighting Poly’s premium-quality webcams and headsets known for their high performance and seamless collaboration features. To ensure a strong and unified brand presence, I opted for large, high-impact visuals paired with bold typography, maintaining a sleek, professional aesthetic that aligned with Poly’s brand guidelines. The landing page and LinkedIn social posts followed the same structured style to reinforce brand consistency across all channels.

CHALLENGE

Collaborating closely with the marketing team, our goal was to establish an intuitive and consistent brand experience across multiple digital touchpoints. The primary challenge was to simplify complexity, enhance usability, and create a design that felt modern. I wanted the design of Poly’s campaign to stand out and be instantly recognizable, cutting through the sea of noise and competing campaigns all fighting for attention.

Additionally, maintaining a consistent and cohesive brand presence across all channels from LinkedIn and Facebook to newsletters and our company website- was a key focus, ensuring a unified and recognizable identity throughout the entire campaign.

SOLUTION

The result was a seamless digital presence that not only elevated brand perception but also ensured a cohesive and impactful presence across all marketing channels. The bold, high-resolution imagery and striking typography created a strong, premium aesthetic, reinforcing Poly’s positioning in the market, also gaining traction and a lot of likes on social media platforms.

DELIVERABLES

• 3 animations;
• 6 social media posts;
• 1 landing page;

PROJECT DETAILS

Project: marketing campaign

Client: Poly

Industry: B2B Tech Marketing

Workplace: Vohkus

Date: 2022

Role: visual designer, UI/UX designer, motion designer

Team: solo designer-me 👋, 1 marketing manager