✴︎ designed for when things go wrong

CONTEXT

Every website needs a well-crafted 404 page- not just to handle errors, but to turn a dead-end into a delightful experience. A good 404 page can reduce frustration, keep users engaged, and even add personality to a brand. For this project, the goal was to create a 404 page that wasn’t just a dull error message but an opportunity for interaction and brand expression.

CHALLENGE

Most 404 pages are uninspiring placeholders, causing users to drop off. The challenge was to design a page that felt intentional, engaging, and aligned with the brand’s identity while still being functional. The key was to balance creativity with usability, ensuring users could navigate back seamlessly without feeling lost.

SOLUTION

By combining playful visuals, thoughtful messaging, and clear navigation, I transformed a standard 404 page into a branded experience. The design keeps things lighthearted yet functional, using intuitive calls to action to guide users back on track. The result? A page that turns an error into an opportunity.

DELIVERABLES

• 4 web designs;

PROJECT DETAILS

Project: website

Client: my inner creative itch

Industry: B2B Tech

Workspace: Vohkus

Date: 2021

Role: visual designer, UI/ UX designer

Team: solo designer-me 👋