This striking 'About Me' banner features bioluminescent-style mushrooms or jellyfish-like forms illuminated against a deep navy background. The vibrant electric blue and orange creatures create an ethereal, almost otherworldly effect, complemented by three core values highlighted in circular callouts: truth, grit, and kindness. The elegant serif typography of 'About me' contrasts beautifully with the organic, glowing forms. This design communicates a blend of creativity, digital artistry, and my values- balancing technical skill with meaningful human connection.

I’m Alex – a curious multidisciplinary designer

UI/UX designer. Visual designer. Motion designer. Lifelong learner. Always curious.

Why a multidisciplinary designer?

Blame it on my relentless curiosity- the kind that asks why until it drives everyone crazy. My journey has been as diverse as my interests, driven by the belief that magic happens where disciplines collide- like art, aesthetics, and design.

I’ve been immersed in the arts since grade one, eventually earning a Bachelor’s degree and a Master’s degree in Fashion, and two PhDs in visual arts. (Yes, I took the scenic route.) My career path? Equally colorful: a visual designer for a Swiss agency, a visual designer and ‘jack-of-all-trades’ for a B2B company, and a UI/UX designer for a global tech giant. I’m here to combine the best of all worlds: art, aesthetics, visual design, and user experience design- because great design should feel good and go beyond expectations.

With expertise gained across diverse environments- spanning agencies, B2B and B2C organizations- I’ve designed everything from web apps and complex enterprise systems to launching innovative products for new ventures. This journey has shaped me into a curious, adaptable, and ever-evolving UI/UX designer, ready to transform ideas into designs that work and get results.

Previously,

Worked

Studied

Tools, methods? I adapt. Design? I deliver.

Me attending an exhibition.

Why work with me?

With a diverse portfolio and experience working across industries such as beauty, real estate, automotive, and medical, I bring a unique perspective to every project. My ability to adapt to different markets allows me to create user-centered designs tailored to a specific audience.

I’ve had the pleasure of working with some truly outstanding businesses and entrepreneurs over the years. Some of my successful collaborations include Curaden, Curaprox, RE/MAX, Tata Group, Microsoft, Dell, Cisco, Lenovo, HP, HPE, HPI, Poly, Juniper Networks, NetApp, 8X8, IBM and Mercedes.

My background in art, a BA and MA in fashion, and 2 PhDs. in visual arts honed my eye for aesthetics and functionality. Studying various art and design fields sharpened my taste and gave me a holistic approach to design, helping me tackle diverse client challenges.

At the beginning of my career, I worked as a fashion designer and illustrator, and over the years continuing to work and deepen my knowledge of UI/UX, branding, and motion design.

I consider myself a life learner, and I enjoy absorbing new information and being inspired by everything that surrounds me. I am constantly up to date with new courses, tools, and cutting-edge technology.

Last but not least, my work ethic, solid collaborations, happy clients, and genuine passion for design are what I value most. It’s not just about making things look good- it’s about making them work and making them last.

Who am I when I’m not designing?

Introvert with a great passion and love for art, rare plants, and nature. I love foraging and animals- when I go hiking I make sure I always have a bag with food for stray cats and dogs. I also like rescuing plants from the ‘reduced price’ section of every store- I see potential where others see withered leaves.

On rainy days I gather snails from the pavement to avoid being trampled by hurried passengers. I love hiking and discovering new places. Mother nature can teach us so much about resiliency and inspires us in the most magical ways.

Me on a snowshoe hike, accompanied by a group of hikers. It was a snowy day on the subalpine plateau, the wind was blowing between 50 and 70 km/h. Everything was frozen. The sky was undecided, we were pretty determined.
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What motivates me every day is to know that with my work I can improve the lives of others. Also, I believe it’s not only about what you do, it’s about what you enable other people to do. Helping people out is my main motivation.

Check out my design work

Go to my portfolio